The ability to deliver presentations effectively with impact and confidence, is as important as the content inside the presentation itself. Think of the cliché about the tree falling in the forest and nobody hearing it. The tree is real, the fall is real but the delivery of the tree to the ground makes no “sound” since nobody is there to hear it. So it is with presentations inside of the ELANA business model. There are two important aspects when it comes to our presentations…..the actual content, solution and presentation flow in the presentation itself and, the delivery of the presentation to the audience participant(s). The concepts and solutions we promote in our presentations have to be understood and appreciated or risk falling down without making a sound as if nobody was there to hear them.
In a client solution situation there are several small presentations that eventually lead to the larger, solution based comprehensive presentation. The first presentation begins with the first client and/or referring professional meeting. Explaining who we are and what we do in a concise, effective and confident manner must be done right. If we may, our second (and final) cliché on this page…..”you don’t get a second chance to make a first impression.” The client or referring professional needs to immediately feel like they are in good hands with their personal ELANA Settlement ArchitectTM and that ELANA is the right group to help solve their problems. The Settlement Architect’s next presentation is made to their own ELANA Central Planning Unit (CPU) group leader. Besides exchanging basic information about the case, the two must discuss the emotional and behavioral aspects of the client and family to better understand potential solutions and presentation styles. After exploring and developing solution considerations internally, the ELANA CPU group leader and staff then present the solution choice(s) for eventual recommendations back to the Settlement Architect for consideration and approval. Finally, the Settlement Architect studies and learns the presentation solution so it can be presented to the client in the Settlement Architect’s own style and rhythm for the greatest impact and effectiveness.
In addition to client based presentations, we also create and present special group presentations such as continuing legal education for attorneys, lunch and learn presentations for various professional groups, and keynote presentations inside and outside of the financial and settlement industries. All presentations rely on the impactful content of the presentation itself and presentation skills of the individual presenter(s). When both of these important aspects work well together in concert, the results are dynamic and productive for all!